The Collective Roots non-profit has two key initiatives: Garden Based Learning & Food System Change.  These missions enable them to educate and engage youth and communities through sustainable programs that impact health, education, and the environment. Since 2000 they have been working to provide these programs and curricula with a hands-on approach for kids from kindergarten through 12th grade.

Garden Based Learning

Collective Roots works with children, youth and adults to design and sustain organic gardens on school and community sites.  These sites are linked with kindergarten through twelfth grade curriculum that meets California state science standards as well as health and nutrition curriculum that promotes school, community and state health/nutrition goals.

• Creating and managing the one-acre flagship garden at East Palo Alto Charter School, including integrated garden-based education for students in grades kindergarten through eighth;
• Running afterschool garden programming at Girls 2 Women in East Palo Alto;
• Conducting in-school and afterschool garden-based programming at Clifford Elementary School in Redwood City; and
• Developing a garden and garden-based curriculum for in-school and afterschool programs at the 49ers Academy in East Palo Alto.

Food System Change

Collective Roots engages residents and stakeholders in a full-scale initiative to increase access to fresh, local, healthy and affordable produce. Some of their accomplishments include:

• Operating the East Palo Alto Community Farmers’ Market for two successful seasons;
• Creating EPA Fresh Checks, an innovative coupon incentive program that makes fresh fruits and vegetables affordable to low-income families; 
• Sponsoring the EPA Regional Backyard Gardener Network, a group that supports the capacity of local residents to grow their own food;
• Implementing the Fresh Fest (Festival Fresco), a traveling suite of educational activities around fitness and nutrition; and
• Offering free cooking and nutrition classes for adults and children in partnership with Operation Frontline.

Wolfram Anderson, Executive Director of Collective Roots, states that “the city of East Palo Alto has not had a Supermarket or Farmers Market for nearly 20 years.  This has forced the community to rely on small neighborhood markets, liquor stores, or to leave the community for their food”. The direct result of this more consumption of processed, ‘fast’ food.

The city of East Palo Alto has not had a Supermarket or Farmers Market for nearly 20 years.  This has forced the community to rely on small neighborhood markets, liquor stores, or to leave the community for their food.

A food desert in East Palo Alto?  I may be too far away to frequent the EPAC Farmers Market, but I am encouraged to stop by to see for myself how this community has embraced change, and to find a way to help in some small way.

For more information about Collective Roots, the East Palo Alto Community Farmers Market, or to make a donation, visit http://www.collectiveroots.org

There are a lot of well-meaning people like us out there who are Certified Organic because we believe in what Organic was originally meant to portray.  Before we even went through the expense of organic certification, we were practicing organic principals. But now, an industry has been created to police what we naturally should be doing in the first place — growing and raising whole, healthy food in a humane way that is good for us and the planet.

Since the days of J.I. Rodale, Lady Eve Balfour, and Sir Albert Howard, we’ve come a long way—deviating from a path so simple, and turning it on its head.  Organic, as a way of life and a way of growing, was born out of an idea that we could not continue to deplete our natural resources and still produce healthy food.  That pesticides, herbicides, fungicides and monoculture were NOT the new and improved agriculture, but just shortcuts to profits for an industrial complex that wants us to consume, consume, consume.

So what happens when the term ‘Organic’ starts to take hold in the minds and hearts of millions of Americans (and the world)?  What is a giant food processor like Dean Foods, Kelloggs, or General Mills to do when this movement starts to slowly eat at their profits faster than you can gobble up a bag of Cheetos?  Well, they gobble up small farms and organic businesses, of course.  Acquisition.

I recently discoverd an article at The Cornucopia Institute that shows who owns what, and it’s changing all the time.  Dr. Phil Howard, an Assistant Professor at Michigan State, creates and updates his organic food business chart and tracks the big box corporations acquisitions of organic business, as well as our food chain overall.

Notice any familiar names?

The type is too small to read so here is a link to a PDF version.

In essence you are looking at a small snapshot of a much bigger picture of the ‘industry of organic’.  Not only is acquisition part of the process, but it is the deceptive pastoral image that is being sold to you. The notion that you are buying from a small, family farm business is all part of the game. Pictures of a farmhouse, an old lady with a pitchfork, cows walking gracefully through verdant, lush grasslands?  All part of the show folks.  But it is what’s behind the curtain that counts.

Do you notice any familiar names in the chart that end up in your shopping cart? Cascadian Farm, one of the founders of organic agriculture, is now owned by General Mills.  Horizon Milk – Dean Foods.  Bear Naked and Kashi – Kelloggs.  Odwalla…none other than Coca-Cola.

But these corporations have not just stopped at acquisition.  Since the USDA got involved a few years ago, and decided to turn the USDA ORGANIC label into a icon of superiority, these corporations have petitioned hard that certain ‘restricted’ elements be allowed under the label since they ‘can’t find a suitable substitute’.  I guess ‘organic’ things don’t hold up as well in a TV dinner.

And here’s a scathing little video that shows the utter failure of the Organic Certification process in arguably the largest purveyor of organic products:  Whole Foods.  Whole Foods supplies 175 stores nationwide with natural and organic products.  Unfortunately, these products and their certifiers are dubious at best.  Especially when items are coming from other countries such as China.

So, what can we do?

Buy Local
When I say buy local I mean really local.  Know your grower.  Even join a CSA.  Visit their farm, take the kids, work with them picking snap peas for a couple hours.  Shop at a farmers market nearby.  When you go there, ask the farmer where his farm is.  Sometimes farmers markets have vendors from over 100 miles away.  Depending on your taste, this might exceed your idea of ‘local’.

Grow Your Own
Even if it’s in a couple pots on the back porch, it’s really amazing how much food you can produce with a little water and a couple of bucks in seeds.  The kids love to get involved and it’s been shown that when they grow veggies, they are more likely to eat them. Since none of the states in our union are meeting the daily requirements of fruits and vegetables, and one of three of our children are obese due to the processed foods we are feeding them, it’s an easy way to educate them and introduce healthy produce into their diets.

Be Vigilant
Read labels.  Where is it from?  Is it 100% organic?  Made with some organic ingredients? Is it in season (if not, it’s probably coming from a country far away from the organic ideals)?  Don’t necessarily trust the pictures and graphics you see on the label?  If it looks too good to be true…it probably is.

Personally I would love to see a label and certification system for Locally Grown or Local.  A small badge that would, for instance, say “Locally Grown 25″ (meaning that it comes from within 25 miles of where you are purchasing it), etc.  Why the need for a badge?  I believe that the term ‘local’ is becoming the new ‘Organic’.

The not-so-distant future

My fear is that it’s already being abused.

If someone were to ask you what you thought local meant when it came to your food, most people would probably say within 100 miles or less.  The word local and locally grown is already being used in supermarkets across the U.S.  for food that is coming to one central distribution center supplied by several nearby states or even further.  It has no true definition. Local to your supermarket might even mean grown in the USA.  Most likely at a great (and unnecessary) distance.

Most importantly, we need to start realizing that we are dependent on a food chain that is connected by thousands of miles.  What if you were cut off from this source of food by a union strike or natural disaster?  What would you do?  How would you feed your family when everyone around you, thousands of people, are all cut off and seeking food as well?

Do you think I’m crazy? Check out my Transition Town post from a year ago for a reality check!

Just a few days ago, USDA agriculture secretary Tom Vilsack announced several new initiatives to assure the safety and quality of food purchased by USDA for the National School Lunch Program, stating, “Nothing is more important than the health and well-being of our Nation’s school children”.   Glad to hear it. This announcement came just two months after a scathing USA Today article declaring that fast food standards for meat are far superior to those the USDA has for meat in your children’s school lunch.  The USDA was sending chicken slated as compost or pet food to our school cafeterias!  Alarming to say the least.

President Barack Obama signs a memorandum on childhood obesity in the Oval Office. From left are, Education Secretary Arne Duncan, Health and Human Services Secretary Kathleen Sebelius, Agriculture Secretary Tom Vilsack, First Lady Michelle Obama, and Interior Secretary Ken Salazar February 9, 2010. (Official White House Photo by Samantha Appleton)

One of Michelle Obama’s biggest supporters is her husband and President, Barack Obama.  President Obama signed a memorandum February 9, 2010 that establishes a task force on childhood obesity to address this growing health epidemic. The new task force is charged with developing an inter-agency action plan to solve the problem of obesity among our Nation’s children.  Within 90 days, the task force is to develop and submit to the President a comprehensive inter-agency plan that details a coordinated strategy, identifies key benchmarks, and outlines an action plan. Members of the task force include: the Secretary of the Interior; the Secretary of Agriculture; Secretary of Health and Human Services; Secretary of Education; Director of the Office of Management and Budget; Assistant to the President and Chief of Staff to the First Lady; Assistant to the President for Economic Policy; and heads of other executive departments, agencies, or offices as the Chair may designate.

I’ll be sure to keep you updated on our First Lady’s work.  We’ve been tickled from the beginning that she was carrying a torch for ‘growing your own’.  This kind of campaign is exactly in line with our own efforts here at Surf City Growers and our new organic curriculum for preK-3rd graders.  The direct link between growing wholesome food, education, exercise and nutrition for children in order to create lifelong habits of health for our nation is at stake.  Some of us argue that it’s a national health crisis of proportions we cannot fathom.

Let’s join together to stop it in its tracks.

Visit Michelle Obama’s website at LETSMOVE.GOV

A Green Thumb for Everyone!

We’re so excited!  Linda and I have worked so hard on our children’s book, and after months of hard work we just received our first copy.  And, despite sounding vainglorious, it is really beautiful! The book was something we decided to write to supplement the Classroom Bundle and Homeschool Bundle that we have just launched.  But it soon took on a life all it’s own.  We imagined My First Organics seed starting kits to be a great way to educate kids and families about gardening.  As our experience grew, we saw an even better way:  Get the kits into the classroom and design a whole curriculum around organic, sustainable gardening.  And what better way to kick off a lesson than with a beautiful storybook designed to engage and inspire children to grow food.  As we did more research into the different messages about gardening, we realized that the story needed to include facts about the environment, nutrition, and community as well.

“How a Garden Saves the Earth“  is a bold endeavor, designed to encourage kids to ask “Why do we do it that way?”.  Written by my wife, Linda McNair and Myself, illustrated by Jeff Petersen (The Whitby Witches, Waves), and colored by yours truly (Yes, I am an artist as well.  Go figure).

Great for children up to third grade, it is dedicated to helping parents, teachers and homeschoolers educate kids about the importance of locally grown, sustainable food and how it is connected to their health and that of the planet. This 26-page book introduces fun facts to children on every page!

By the end of the book, our two main characters meet and learn the importance of sharing

We self-published out book through Lulu.com, and although you can purchase it through them,  and soon, Amazon, we are offering the book at the lowest price at this time – and until December 31st, you can purchase it here for 10% off using promo code ECOFARE

Everthing that is left over from this batch will go to a local CSA

The tomatoes are really tasty, too.  Combined with the jalapenos that I grew I made some amazing salsa and plan on making more.

So far the garden has cost us about $400 in materials and water (mostly water).  We have consumed at least 400 lbs of produce between my family and our friends Michael and Lisa, who also have two young boys.  If I just break even this year I’ll be very happy, especially when I think that so much healthy food was eaten by us straight out of our organic garden rather than purchased at a grocery store.

Although we grew many other things, the tomatoes were really the only ‘cash crop’ we grew.  Everything else was just for our own consumption.

Another first for us was growing dried beans – a fantastic source of protein, bean soups are one of my favorites to make for the family.  We have a fantastic buckeye bean that I have yet to cook, but I will post that experience and a recipe when I do.

We don’t know when we’ll know, but we wanted to share the videos. While Linda is informative and all, Aidan really steals the show. Folks, this is improvisation at its best. Linda had to do a million takes, this is Aidan with no script, no coaching – one take. He’s irresistible. Hopefully, parents will agree and buy a kit for their family, too.

And please, listen to Aidan’s Song…you’ll smile, we promise. Whenever we’re having a bad day, we go watch it.

More on Our YouTube channel, GrowYourOwn101

This week, the White House has begun the process of planting an organic garden as “a means of educating children and communities about healthful eating, and as a source of fresh herbs and vegetables for the family and guests.” Our First Lady, Michelle Obama, dug up a patch of dirt to begin the process – the first time this has happened at the White House since Eleanor Roosevelt’s victory garden during World War II.

“My hope,” the first lady said in an interview in her East Wing office, “is that through children, they will begin to educate their families and that will, in turn, begin to educate our communities.”

That’s exactly the inspiration behind My First Organics seed starting kits!

When you read the article, you must click on the garden map graphic and see what $200 buys you.

Thank you President Obama, First Lady Michelle, and those two beautiful daughters, for setting the example of the many benefits realized by growing your own produce and supplmenting meals with fresh, local products! That’s called a sustainable, local food system folks!

Linda McNair

And it’s not impossible to do! Read my first blog post to find out how you can start this process as a family today!

We just read this amazing article in the San Jose Mercury News! It was great to see our industry peer, Renee Shepherd, owner of Renee’s Garden Seeds, agrees with our view:

“I see a trend for younger families wanting to become more self-reliant and to live simpler lives…Younger gardeners are focused on reducing their carbon footprint and want to eat organic produce that’s more nutritious. Young families, she adds, view gardening as a healthy, low-cost way to “spend good quality time together.”

AMEN! We posted a discount for Mercury News readers. Check it out!